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What To Do About the Meltdown in Media

Apocalypse is one of those words that I remember from bible study as a kid. The word itself just sounds scary – even if I didn’t know what it meant it would freak me out. But it seems everyday we’re hearing about media companies making massive layoffs...

Published 01-12-2009 5:44 AM by Scott Berg

Filed under: HP, marketing, advertising, media, Hewlett Packard, interactive, recession, web site, marketer, efficiency, agency, Customer Service, Data, 2009, Economy, SEO, CRM, SEM, Leadership, Don Libey, RFM, Christopher Pickering, Value, Recency, Monetary, Libey and Pickering on RFM and Beyond, Frequency

Twitter

It seems new media technology is cropping up daily. Many will fail, a few will succeed… the key is to try them out and see what any applicability they might have from a marketing or end user perspective. So my latest test is Twitter . Check out the article...

Published 10-08-2008 11:59 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, collaboration, twittering, twitter.com, Laura Lake, Twitter

Project Canoe

We’re doing a joint blog post this week – Colin Linggo is joining me to discuss Project Canoe. So this past week we had the pleasure of having David Verklin – the new CEO of Canoe Ventures speak to the marketing leadership at HP regarding the company...

Published 10-06-2008 11:18 PM by Scott Berg

Filed under: HP, marketing, advertising, media, Hewlett Packard, tv, Adweek, direct marketing, media forecast, interactive, web site, marketer, agency, emerging media, Domestic, Aegis Media, Colin Linggo, T-Commerce, David Verklin, Addressability, Project Canoe, The Home Shopping Network, Data, Voting & Polling, MSO, Request for Infomation, HSN, RFI, TechCrunch, NYT.com

“TV Networks Should Replace Agencies” – Are You Nuts!

Sorry it’s been a few weeks since my last post… my family and I took some time to visit the great state of Maine…. specifically Bar Harbor, what a great place I highly recommend it for a relaxing and fun filled time. That being said, I just viewed the...

Published 09-09-2008 9:20 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, radio, advertising, media, Hewlett Packard, tv, interactive, web site, marketer, newspaper, ROMI, efficiency, CMO, Messaging, agency, Kellogg on Advertising & Media, Media Rules, 3 Minute Ad Age, Ad Age, Brian Reich, Bobby Calder

The Internationalist

If you’re not familiar with the publication The Internationalist …. I suggest you check it out. Deborah Malone who is Publisher of The Internationalist is known globally as an expert on media and marketing. Anyone who has interest in international (for...

Published 08-12-2008 1:02 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, exchange, tv, direct marketing, web site, marketer, agency, emerging media, Deborah Malone, Domestic, Publisher, The Internationalist, International

The Subservient Chicken – Still Ticking

So I was just stumbled upon my link for Burger King’s Subservient Chicken . You remember this one… the online site where you can ask the chicken to do something and it obeys your command. I believe this is the what parenting is suppose to be like, but...

Published 07-31-2008 12:02 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, youtube, creative, second life, Burger King, emerging media, Subservient Chicken

If A Client Created a Stop Sign....

I had this video sent to me the other day... and after laughing for 10 minutes.... I realized it also shows the reality of the sometimes insane situation we as clients put our agencies and partners through on a daily basis. Embed: ' name=embed_code>...

Published 07-22-2008 8:05 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, direct marketing, interactive, web site, marketer, Messaging, agency, youtube, creative, Stop Sign

What’s the Most Important Media Type During a Recession??

With the Dow dropping nearly 20% the US economy seems to be poised for a technical “bear” market. Not that the word “technical” means a whole lot, when you have commodity prices rising driving an inflationary marketplace. But with that in mind, and with...

Published 06-30-2008 7:26 PM by Scott Berg

Filed under: marketing, Scott Berg, radio, advertising, media, tv, gas prices, search, direct marketing, media forecast, Zenith Media, interactive, recession, web site, Wall Street Journal, Bruce Goerlich, POS, marketer, newspaper, ROMI

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