The Changing Face of Digital Media & Marketing -

Digg and Toyota's Crisis Management

Fascinating way Toyota is using social media (Digg) in this instance for crisis management. Something for all of us to consider in our plans given social media's importance. http://tinyurl.com/yhzl5bw Scott

Published 02-10-2010 2:01 AM by Scott Berg

Filed under: HP, Scott Berg, media, Hewlett Packard, digital, social media, Digg, Crisis Management, Toyota

“Create Change in 2010: Blogger contests with HP"

HP is giving away laptop and printer bundles – but we need the help of bloggers and their readers to do it. As part of HP’s Create Change program, we’d like to hear stories about how individuals and technology are creating change in...

Published 02-05-2010 10:31 PM by Scott Berg

Filed under: HP, Hewlett Packard, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose, Discount, 4 percent, Junior Achievement, 4%, WWF, HP Direct Store, Make A Wish

Eight Things Too Bring the Super Bowl Closer to the Masses

Now that we’re close to the Super Bowl, I thought I’d throw out some things I’d love to see during this year’s game. They include: 1. Interactive Voting for the Best TV Commercial – seems all anyone talks about the Monday...

Published 02-01-2010 9:38 PM by Scott Berg

Filed under: Facebook, HP, Scott Berg, advertising, Hewlett Packard, tv, Twitter, Mobile, digital, Apps, PC, iPad, Super Bowl, Kindle

Great Video by Michael Mendenhall, CMO – HP on Future of IT

Check out the latest speech our CMO, Michael Mendenhall recently made at the Digital Life Design conference in Munich, Germany this past week. Michael talks about the future of IT to over 800 audience members. Part 1: Part 2: Scott

Published 01-30-2010 12:38 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, CMO, Michael Mendenhall, Digital Life Design, Munich Germany, Future of IT

Michael Mendenhall - HP's CMO discussing the Digital Ecosystem....

Michael Mendenhall - HP's CMO discussing the Digital Ecosystem .... Scott

Published 01-15-2010 2:01 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, CMO, Michael Mendenhall, Ecosystem, digital, BtoB, IDG

The China Search Dilemma

You’ve probably read the story that Google is considering pulling out of China based on cyber attacks and censorship of Google content including YouTube, etc. And for those of us living outside of China this might not sound like a big deal, but...

Published 01-13-2010 8:25 PM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, search, Ad Age, Google, Mobile, digital, China, Baidu

Digital Ignorance

Just finished reading a great article on imedia connection by Adam Broitman which really hits at one of the top issues facing marketers as we continue to move into the world of digital – a CMO’s Digital Ignorance. I agree Adam’s points...

Published 01-11-2010 7:54 PM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, CMO, Michael Mendenhall, Ecosystem, digital, Adam Broitman, Digital Ignorance, imedia connection

Save Money on HP Products and/or Donate to Charity

Now that the Christmas season is officially underway and the purchase of gifts is on everyone’s mind, I thought I’d share with you 2 programs -- one that will save you some money and the other will make you feel good. First, HP’s Family...

Published 12-10-2009 1:07 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, Friends and Family Discount, shopping, Create Change, Holiday, Christmas, Discount

Predictions for 2010

As we end 2009, I’m throwing out my predictions for the year ahead as I have for the past 3 years. As in the past, I guarantee nothing except another exciting year filled with challenges and opportunities. 1. SEO Will Rule – now that search...

Published 12-09-2009 3:12 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, media forecast, youtube, creative, Twitter, Canoe Ventures, Ecosystem, digital, Apps, Change, Predictions, 2010

The Internationalist Magazine -- Digital Award Winners

WOW! That's the word I'll use to start this post. I was honored to help judge The Internationalist Magazine's Digital Awards this year, along with Rishad Tobaccawala from Denuo, Graeme Hutton from Universal McCann and Deborah Malone from The...

Published 12-02-2009 9:14 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, Hewlett Packard, Deborah Malone, The Internationalist, digital, social media, Rishad Tobaccawala, Denuo, Digital Awards, Universal McCann, Graeme Hutton

Interesting Blog Post

Bob Greenberg (RGA) and Chris Curtin (HP) posted an interesting post on The Huffington Post regarding the control surrounding digital marketing…. A timely topic for all of us. http://www.huffingtonpost.com/chris-curtin-and-bob-greenberg/digital...

Published 11-17-2009 9:46 PM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, Chris Curtin, digital, Bob Greenberg, Digital Beyond Our Control, The Huffington Post

Create Change

A bold statement to say the least…but HP’s latest social media program is centered around that very phrase “Create Change.” When you purchase HP product through our online store, HP will donate 4% of the proceeds to one of seven...

Published 11-17-2009 9:35 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, Hewlett Packard, emerging media, Social Websites, digital, Blogging, social media, price discount, World Wildlife Fund, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose

Global Expansion of Social Networks

While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%. India, China, Brazil follow with growth in the 60 to 70% some odd range....

Published 08-26-2009 11:46 PM by Scott Berg

Filed under: HP, marketing, media, Hewlett Packard, interactive, marketer, emerging media, Social Websites, e-marketer, digital, social media, internet, Connected Age, Global Expansion of Social Networks

Fortune Conference - Mark Hurd and Jeffrey Katzenberg

Great video of our CEO Mark Hurd and Jeffrey Katzenberg, CEO of DreamWorks on the marriage between HP and DreamWorks. Enjoy! Scott

Published 08-14-2009 9:48 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, Hewlett Packard, marketer, 2009, Entertainment, DreamWorks, Mark Hurd, Fortune, Jeffrey Katzenberg, CEO, Technology

Interview With Chris Curtin -- VP of HP.com & Digital Strategy, HP -- via Fortune's Brainstorm Conference

As you probably know, Fortune's Brainstorm TECH Conference is going on this week in California. Mark Hurd speaks on Friday with Jeffrey Katzenberg from Dreamworks. In the meantime, I'm posting a great interview done by Tracey Pepper with Chris...

Published 07-23-2009 7:41 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, creative, emerging media, International, Twitter, VP, 2009, Chris Curtin, SEO, SEM, Leadership, digital, Blogging, internet, Change, HP.com, Fortune's Brainstorm TECH Conference, Tracey Pepper

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