The Changing Face of Digital Media & Marketing -

The Imus Controversy and What It Might Mean to Media Placement

The whole Imus controversy got me thinking about what this means to the future of media. Questions that keep coming to mind include: Is the move away from what might perceived as controversial going to limit creativity? How do we manage the possible challenges...

Published 04-16-2007 2:53 PM by Scott Berg

What Keeps Me Up At Night…?

To be blunt - Staffing and Skill Sets . To say that the media business is going through dramatic change is an understatement. Think about it… media companies and properties are moving from analog to digital, advertiser created content to user generated...

Published 11-15-2006 6:58 PM by Scott Berg

My Latest Thoughts on Mobile

I was interviewed a few weeks ago by Alice Cuneo from Ad Age regarding my latest thoughts on mobile. http://adage.com/digital/article?article_id=119840 Scott Ad Age Alice Cuneo Mobile HP Hewlett Packard Scott Berg Media

Published 08-13-2007 4:54 PM by Scott Berg

Age Verification of Social Media

A recent article on Ad Age regarding age verification legislation of social media sites has me a bit intrigued and frankly a bit puzzled. As has been reported, MySpace just deleted 29,000 registered sex offenders from its popular social media site. And...

Published 07-31-2007 5:01 PM by Scott Berg

My Experience with Facebook – Week 7

And just as that is going on, I’ve been expanding my “social footprint” in my utilization of Facebook. So let’s take a look at some recent progress to my experience: Friends – 35 (ok, even I’m amazed that 35 people would claim me!) Postings on my Wall...

Published 09-25-2007 7:32 PM by Scott Berg

Mirror, Mirror on the Wall…. What Media Type Might Be Fairest of Them All?

So over the holidays I started thinking (and asking others) what media type might make a comeback in FY08? The answers varied, but then I looked at the facts (courtesy of Dong Kim at ZenithOptimedia). The TV writers strike continues (albeit, I’m betting...

Published 01-03-2008 5:43 PM by Scott Berg

Paying a $540 CPM & Loving It! (For Now)

Any media strategist or planner worth their weight is always geared towards maximizing the media exposure while at the same time reducing expenses – thus driving the ROI or ROMI (Return on Marketing Investment). Let’s take a few media types and just put...

Published 03-12-2008 9:55 PM by Scott Berg

A Client’s View of CMO Turnover and Metrics

After reading the June 18, 2007 article “Blame CMO Turnover on Metrics Mania” by Lloyd Trufelman, I felt another view is warranted. Frankly, I disagree with Mr. Trufelman’s notion in which metrics are the cause of CMO turnover and that “if CMO’s want...

Published 06-20-2007 7:30 PM by Scott Berg

From Pet Rocks, Mood Rings, Beanie Babies….to Webkinz

For those of you who have kids under the age of 12 probably have been hit in the pocketbook by the newest trend…. Webkinz. My kids are both fanatics about their lineup of Webkinz animals and I’m sure that this fad will pass in time, but for today I'm...

Published 05-01-2008 4:50 PM by Scott Berg

When Twittering Goes Bad....

I strive to always be the "dumbest guy in the room".... hiring employees who are smarter than me, working for bosses who are brilliant, and employing suppliers and partners who are world class/scary smart. You know the kind of people who could...

Published 01-23-2009 2:33 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, twitter.com, Twitter, Social Websites, Ketchum, PR, James Andrews, Memphis, FedEx

A Solution for Magazine and Newspaper Companies

MagCloud is HP’s newest solution for the print world… essentially as Michael Mendenhall our CMO as said it is the “democratization of print.” I’ve attached the video from Michael’s recent speech at the IAB convention. If any print publishers are interested...

Published 03-23-2009 6:39 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, newspaper, CMO, 3 Minute Ad Age, Ad Age, Michael Mendenhall, 2009, magazine, print, digital, democratization

Facebook Hits 200 Million Users

Wow! That’s about the only word I can use to express my amazement over Facebook hitting the 200 million users mark . But what I find interesting is the disparity between male and female users who are signing up – about 1/3 more total females vs. total...

Published 04-10-2009 5:30 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, Social Websites, e-marketer, digital

Power to Change -- Energy Conservation PC Widget

Make a change to consume less power by shutting down your PC when you leave for the day…. Simply got to www.hp.com/powertochange and download this very cool widget which will track how your actions are impacting the world. Scott

Published 06-03-2009 2:17 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, power to change, energy, widget, conservation

Dallas Ad League Presentation

I had the pleasure to speak at the Dallas Ad League’s luncheon yesterday. The topic was around Trends in Media. A great crowd of individuals who asked some very insightful questions attended the event. Here’s the presentation on some of the major trends...

Published 12-12-2007 6:10 PM by Scott Berg

New Blogging Stats from e-Marketer

Saw this recent post from e-Marketer on blogging …. the statistics are staggering. E-marketer estimates that in 2009, 96.6 million internet users in the US will read a blog at least once a month. That’s amazing… to think that many people want to interact...

Published 04-23-2009 9:00 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, interactive, marketer, e-marketer, digital, UGC, Blogging, social media, internet, blog

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