The Changing Face of Digital Media & Marketing -

Interesting Blog Post

Bob Greenberg (RGA) and Chris Curtin (HP) posted an interesting post on The Huffington Post regarding the control surrounding digital marketing…. A timely topic for all of us. http://www.huffingtonpost.com/chris-curtin-and-bob-greenberg/digital...

Published 11-17-2009 9:46 PM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, Chris Curtin, digital, Bob Greenberg, Digital Beyond Our Control, The Huffington Post

Create Change

A bold statement to say the least…but HP’s latest social media program is centered around that very phrase “Create Change.” When you purchase HP product through our online store, HP will donate 4% of the proceeds to one of seven...

Published 11-17-2009 9:35 PM by Scott Berg

Filed under: Facebook, HP, marketing, Scott Berg, Hewlett Packard, emerging media, Social Websites, digital, Blogging, social media, price discount, World Wildlife Fund, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose

Global Expansion of Social Networks

While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%. India, China, Brazil follow with growth in the 60 to 70% some odd range....

Published 08-26-2009 11:46 PM by Scott Berg

Filed under: HP, marketing, media, Hewlett Packard, interactive, marketer, emerging media, Social Websites, e-marketer, digital, social media, internet, Connected Age, Global Expansion of Social Networks

Fortune Conference - Mark Hurd and Jeffrey Katzenberg

Great video of our CEO Mark Hurd and Jeffrey Katzenberg, CEO of DreamWorks on the marriage between HP and DreamWorks. Enjoy! Scott

Published 08-14-2009 9:48 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, Hewlett Packard, marketer, 2009, Entertainment, DreamWorks, Mark Hurd, Fortune, Jeffrey Katzenberg, CEO, Technology

Interview With Chris Curtin -- VP of HP.com & Digital Strategy, HP -- via Fortune's Brainstorm Conference

As you probably know, Fortune's Brainstorm TECH Conference is going on this week in California. Mark Hurd speaks on Friday with Jeffrey Katzenberg from Dreamworks. In the meantime, I'm posting a great interview done by Tracey Pepper with Chris...

Published 07-23-2009 7:41 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, creative, emerging media, International, Twitter, VP, 2009, Chris Curtin, SEO, SEM, Leadership, digital, Blogging, internet, Change, HP.com, Fortune's Brainstorm TECH Conference, Tracey Pepper

Houston Interactive Marketing Association Presentation

HIMA_V4.pdf I had the opportunity to present to the Houston Interactive Marketing Association (HiMA) a couple of weeks ago. This group is really a fantastic organization dedicated to teaching and providing guidance to teh Houston marketing community....

Published 07-02-2009 4:46 AM by Scott Berg

Filed under: Facebook, marketing, Scott Berg, advertising, media, marketer, efficiency, CMO, youtube, emerging media, Domestic, International, 2009, Media Trends, User Generated Content, Blogging, internet, Change, Denuo, Transformation, Houston Interactive Marketing Association, HIMA

Michael Mendenhall HP’s CMO -- Cannes Festival Video

Thought you might like to see the video Michael Mendenhall showed this week at the Cannes International Advertising Festival. Some very interesting statistics and trends. Enjoy. http://www.youtube.com/watch?v=8CwQGay_tEw Scott

Published 06-24-2009 10:24 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, CMO, Michael Mendenhall, digital, Cannes Advertising Festival, Transformation, Video, Trends

HP Friends and Family Discount!

Many of my personal friends and business associates have asked on occasion if we have a discount program on products we sell. And since I consider my blog followers as my friends.... here's a little something for you. So here’s your chance to...

Published 06-23-2009 12:35 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, social media, blog, Friends and Family Discount, products, shopping, price discount

The Internationalist Awards for Innovative Digital Marketing Solutions

I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer...

Published 06-12-2009 8:25 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo

Power to Change -- Energy Conservation PC Widget

Make a change to consume less power by shutting down your PC when you leave for the day…. Simply got to www.hp.com/powertochange and download this very cool widget which will track how your actions are impacting the world. Scott

Published 06-03-2009 2:17 AM by Scott Berg

Filed under: HP, Scott Berg, Hewlett Packard, power to change, energy, widget, conservation

“Metrics Madness” – You’re Nuts!

I was catching up on my reading last night and happened to read Al Ries’s Column “Metric Madness: Running biz by the numbers is just not logical” in the May 4, 2009 issue of AdAge. With all due respect, Mr. Ries makes an argument that...

Published 05-27-2009 10:18 PM by Scott Berg

Filed under: HP, Scott Berg, media, Hewlett Packard, marketer, Ad Age, metrics, Metric Madness: Running biz by the numbers is just not logical, Al Ries

Guest Blogger -- Jay Dark - Manager, Global Mobile Marketing

12 Global Brands Come Together for a User-Generated Advertising Contest Mofilm ( www.mofilm.com ) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the...

Published 05-08-2009 4:58 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Cannes Advertising Festival, UGC, MoFilm, social media, blog, You to the Power of 12 - U12, Jay Dark, Global Mobile Marketing

Are We Teaching Future Marketers the Right Stuff?

Great article from a survey by e-Marketer on the changes in digital spend. I won’t recap it in this blog post…but for those of you who keep predicting the comeback of print, you won’t be happy with the article. And what I read between the lines… is the...

Published 05-03-2009 6:07 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, emerging media, 2009, e-marketer, digital, mentor, college, internship, university, HR

When Will Things Get Back to Normal?

During the past 6 months, I can’t tell you the number of times someone has commented about “when will things settle down” or “I can’t wait until things get back to normal.” And although I’m a bit nostalgic about wanting things to settle down and “get...

Published 04-29-2009 7:23 PM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, media forecast, interactive, marketer, agency, creative, emerging media, collaboration, NYT.com, twitter.com, Twitter, Economy, PR, magazine, digital, UGC, Blogging, internet, blog, Dominoes, Change, Swine Flu

Contacting Our New Media Planning & Buying Agency – Omnicom Media Group

Many in the media community have been calling or emailing me asking who to contact at our new media agency OMG. The team at OMG, have requested you go to the following web site to register, that way they can respond to the large number of media partners...

Published 04-24-2009 1:42 AM by Scott Berg

Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, interactive, agency, planning, Request for Infomation, Mobile, Omnicom Media Group, magazine, social media, OMG, media transition, OMG HP media team

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