Twitter

Scott Berg — Wed, 08 Oct 2008 19:59:00 GMT

It seems new media technology is cropping up daily. Many will fail, a few will succeed… the key is to try them out and see what any applicability they might have from a marketing or end user perspective. So my latest test is Twitter.

Check out the article by Laura Lake describing in more detail what Twitter is and her thoughts on marketing applications, etc.. My quick description of Twitter “a quick way to keep others interested in the small details of your life.”

So, I’m officially “twittering” – telling the mundane details of my days. Here’s my initial thoughts on twitter:

Trendy – might be kind of fun, but does anyone really care that I just had a Pepsi, are doing my email, or went to bed? People might be interested in what a celeb is doing, but I have no problem saying “my life’s a bore.”
Personal – seems the details of my life, might be of interest to my wife and closest friends (although – my wife is far to busy to really care what I’m doing) and my parents frankly we’re probably the happiest people on earth the day I moved out… so they really don’t care either.
Marketing – I’m not sure you can create a “brand” via Twitter. It might be something to inform people of price cuts on a certain product, when a shipment of something comes in, etc.
Cost – I wonder if the costs and time associated with trying twitter from a marketing perspective make cost/benefit sense.

OK, these comments are where I sit today… who knows my opinion might change. I’ll keep you updated.

Oh, if you’re interested in when I do go to the vending machine, etc. feel free to follow me at;

http://twitter.com/scottberg

Scott

The Latest on the “Berg Electronic Hacienda”

Scott Berg — Mon, 29 Sep 2008 13:40:00 GMT

You guys have heard me talk about my experience with Facebook and Linkedin before, but it’s been while so I thought it’s time to give an update.

I refer to them as my Hacienda’s -- my motto – come on in, sit a spell, take a look around, talk about what’s on your mind.

Alrighty, let’s get down to the latest details:

Facebook – I now have 155 friends. What’s happened recently is I’m getting more “personal” friends connecting with me, vs. business partners as I did when I first started. So I’m now connecting with folks from high school, college, social organizations, etc. But still the majority of the friends are business side. My profile hasn’t changed much – still very business focused, but I have been uploading some family photos, etc. And I’m getting more comfortable in talking about personal stuff vs. business speak. As a marketing medium… lots of info on people, but I don’t see it being used for targeting as much as I’d originally thought. And the ads that are being served up to me aren’t at all relevant. The social side of gathering people together I believe still has promise, but I haven’t seen great examples as yet. Also, don’t know about you, but I don’t like the new format – too clunky/disjointed and my time “on line” with the site I’m sure has fallen off because of this.

Linkedin.com – Amazingly I have 611 connections. All of them are business. I recently had a presentation from the linkedin.com sale team and I see this site really starting to mature into a viable advertising/marketing vehicle. First, they can target on any of the info you put into your profile – so the ads I receive are very targeted and relevant to me as a user. Second, I like the questions section on the site – where folks can help others/answer questions, etc. Great for connecting on business development, etc. Third, surveying on the site is coming into maturity… this is where a question is poised by a company or well know business executive (targeted naturally) – a great tool to help with all sorts of things – product design, image management/metrics/idea generation, etc. The area that I believe needs development is more relevant applications that can be added to your page.

Your thoughts as always are what this is all about… so feel free to comment!

Scott

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