The Changing Face of Media - All Comments

re: The Subservient Chicken – Still Ticking

Boutique Gal — Sat, 30 Aug 2008 09:04:30 GMT

Yea, that chicken was a great marketing idea. If only I could be that creative with marketing. Another perfect example is the energizer bunny, they could still do a commercial with it.

I remember when it first came out, thinking how clever it was. And it kept going through other commercials. People loved it.

re: A Rose By Any Other Name….Would Be Called Planning and Collaboration!

Tac Anderson — Tue, 05 Aug 2008 21:00:44 GMT

Great post Scott. Leave it to an agency to try and rebrand something like this. I wonder if they want to call it something different because often times agencies don't do a very good job at these parts?

re: I Facebook, Therefore I Am

Steve Gilbert — Wed, 18 Jun 2008 20:46:22 GMT

You are way ahead of me man on this stuff and I'm heading up some social networking projects - - it's beyond facinating but who has time to keep updating and in touch with the growing team. Yikes! Hope to talk soon. Steve

Radio ??? The New Comeback Kid?

Radio ??? The New Comeback Kid? — Wed, 11 Jun 2008 21:44:56 GMT

Pingback from Radio ??? The New Comeback Kid?

re: From Pet Rocks, Mood Rings, Beanie Babies….to Webkinz

Anonymous-HPBLOGCS — Mon, 09 Jun 2008 01:00:44 GMT

Yup - we were officially hit with the WebKinz bug about 6 months ago. And now, 15 WebKinz and probably 10 times that many hours of computer time later, I think my 7-yr old is officially addicted. And moreover...I confess to having enjoyed the games myself a time or two. ;-) Good clean fun, and IMHO - better than Bratz!!

re: Microsoft/Yahoo Deal

dhurowitz — Mon, 02 Jun 2008 12:03:03 GMT

not a shock the deal never went through, the corporate cultures were and are so far apart.

Re: Kiva.org – The Power of Social Networks

nancy.arter@rrwconsulting.com — Thu, 22 May 2008 19:03:00 GMT

Hi Scott, I love this post! You are entirely correct -- the power of social media is growing and for the good. The example of Kiva.org is a great one. I'm not sure if you heard about the BlogCatalog Blogger's Unite day that occurred last Thursday. It was a day for all bloggers to write about Human Rights issues. I'm not sure of the final numbers -- but once again, the power of bloggers was felt worldwide. While the results aren't as conclusive -- numerically-wise -- as your personal experience with Kiva.org, my hope is that by participating we stepped away from the business world for a minute and created more awareness about what is going on in our world that needs to be changed or improved. Again, great post! Keep 'em up!

Re: From Pet Rocks, Mood Rings, Beanie Babie

kadychiu — Fri, 02 May 2008 02:51:00 GMT

I agree with you. My daughter loves Webkinz. It's a kids version of new media. I like it that it teaches the concept of having earn the points to buy food for your pet. And the more healthy food you feed your pet, it feels better.

Re: Paying a $540 CPM & Loving It! (For Now)

scott berg — Thu, 13 Mar 2008 13:41:00 GMT

Alan: Thanks for your post. Agree with your analysis, however, my point was that for every 1000 click through's you'd pay $540, but that those click through's are very very targeted and are people interested vs. TV or print, where you're paying a very low CPM but very untargeted in comparison to search. I certainly get your point. But even doing a very "crude" CPM vs. CPM analysis -- paying the $540 is great today. By the way -- love your blog -- to those who look at my blog I'd encourage you cking out Alan's at http://www.rkgblog.com. Scott

Re: Paying a $540 CPM & Loving It! (For Now

rimmkaufman — Thu, 13 Mar 2008 09:17:00 GMT

Hi Scott -- Thanks for the link. Hey, I might have missed something, it is early here, but: you'd multiply 54c by 1000 if your click through rate was 100%. It never is, 5% to 10% is typical. So 1000 impressions yields (at 5% CTR) 50 clicks at 54c costs $27, or $27 CPM. So the eCPM is closer to $30 bucks, not $500 bucks. Cheers Alan http://www.rkgblog.com

Re: Mirror, Mirror on the Wall…. What Media

scott berg — Tue, 08 Jan 2008 20:16:00 GMT

Internet fed radio content does take place but the impact has thus far been limited. If you're trying to reach an audience for a branding effort, I usually try to target 80% of the audience hearing the message 8 times. So pumping up the GRP's helps! Scott

Re: Mirror, Mirror on the Wall…. What Media

victorhoward — Tue, 08 Jan 2008 13:39:00 GMT

Nice analysis and interesting call. Personally, most of the advertising I receive is via radio. Couple additional thoughts: 1) Is there any evident that drive-time radio audiences more captive? 2) how does more local radio fed through internet impact GRPs (does it significantly impact reach)?

Re: My Experience with Facebook – Week 7

mary_price@richards.com — Mon, 07 Jan 2008 18:35:00 GMT

It's amazing what photos your (usually younger) colleagues will post. I've enjoyed it thus far. Like you I have few contemporaries using the site, although I did find a long lost friend from HS.

Re: Dallas Ad League Presentation

mary_price@richards.com — Mon, 07 Jan 2008 18:20:00 GMT

Great presentation. If only all of our clients could see the future of media with your optimism and enthusiasm. As Principal of the media team at The Richards Group, I'm excited by the challenges of our industry. Thank you again for such an enjoyable and informative presentation. I look forward to keeping up with you through your blogs.

Re: Who’s responsible for SL’s lack of reach

i-ange — Sat, 24 Nov 2007 06:39:00 GMT

Linden Lab is responsible for SL's lack of reach ;-) I've been a sl resident for the past one and a half years, and in all honesty, I believe that the metaverse is just good for Enterprise or EAI R&D space :) There's a long way to go and lots of things that need to be fixed before marketing on SL can take off. Since accessibility to SL is limited in terms of extensive bandwidth and a hi-performance desktop/laptop that means you're looking at a niche market, and top it all off, how is supposed to house product launches and the like in an environment that is so laggy and a broken client viewer almost happening on a daily basis? you can't. SL is just good for R&D space at the moment, the early stages of experimentation and product launches for SMBs - if we can even go there safely without pissing off our clients :) Personally i think that SL might just be about right for HP Labs to play with ;-)