The Changing Face of Digital Media & Marketing - All Comments

re: Power to Change -- Energy Conservation PC Widget

Scott Berg — Thu, 04 Jun 2009 19:06:09 GMT

Bill -- your comment is well taken. There are a number of statistics showing that a very large number of people keep their PC on overnight, which consumes huge amounts of energy. If you go to the site, this widget will track the combined efforts of changing peoples behavior. Like they say...small changes add up. Let's hope that the widget helps to do that.

Scott

re: Power to Change -- Energy Conservation PC Widget

Bill — Thu, 04 Jun 2009 16:59:17 GMT

I am hoping that this widget will track the consumption of resources made to build, distribute and run the widget itself... Did someone ask about the contribution of this very comment? ...Still looks interesting...awareness is so key to this problem.

re: When Will Things Get Back to Normal?

florian — Tue, 05 May 2009 09:18:01 GMT

great summary, thanks! i want to add some point of view... we are organizing the first super get-together for europeans in berlin in july 2011. privately funded by international brands, that's the concept. some days ago i met with a german top journalist and i asked him: "so who would be our perfect media partner?" because this is the first question brands are about to ask. he responded that banking, automotive and publishing were the three sectors suffering the most at the moment. if we go to a chief editor with our superb pan-european people to people driven concept, he will say: that's more work for me, no thanks. while on the other hand, if we produce interesting content and offer it to him/her, chief editors will love us. thus, my point is, brands will most likely have to produce more and more own media content and become part of the publisher's value chain. and by the way, we opt for twitter... :)) www.twitter.com/thefestival2011

re: New Blogging Stats from e-Marketer

Peter Murphy — Thu, 23 Apr 2009 22:17:22 GMT

Scott - We think when the recession dust settles, an even bigger share of marketing spend will go to programs with clearly defined and measurable objectives. The performance of social media can be measured and, as this capability matures, future marketing programs will be reshaped.

re: Facebook Hits 200 Million Users

Scott Berg — Tue, 14 Apr 2009 13:26:27 GMT

Chris -- you bring up a very important point on the revenue side. Although FB has the base, the ad model just doesn't seem to have taken off like I think most of us would have thought. That being said, I wonder if the advertising model isn't so much banner advertisements as it is "engagement". In addition, I've wondered if there are ways to show a direct link from product/service recommendations to sales... thus creating a rev/gen model where FB could be incented to help drive a company's rev. Thanks for your intrigueing thoughts!

Scott

re: Facebook Hits 200 Million Users

Chris Sanders — Tue, 14 Apr 2009 01:31:03 GMT

There are still only about 70M people actively using FB in the US, where they still derive the majority of their $200-$250M in revenue. For a company once valued at $15B, their revenue performance seems mild. And, I say this as a FB-lover. Use it every day but the context for the advertising for me is inherently not applicable/appropriate, even when "hyper-targeted"

re: A Solution for Magazine and Newspaper Companies

solankip — Fri, 03 Apr 2009 04:32:53 GMT

An idea whose time has come!

Mass customization and Web 2.0 in print! Excellent!

re: A Solution for Magazine and Newspaper Companies

shaazia — Wed, 25 Mar 2009 16:51:25 GMT

Scott-

Thanks for sharing. This is a great concept. I am unable to sign up on the magcloud website though. Some technical issues with the registration process. Were you able to get an account?

Thanks again!

-Shaazia

re: Leadership During The Storm

Melvin Yuan — Tue, 03 Mar 2009 09:11:07 GMT

Good post... and I LOVE that quote... thanks for sharing! :)

re: TIME.com Lists the Top Blogs

david.stark2@hp.com — Fri, 27 Feb 2009 17:35:18 GMT

Doug -- unfortunately the link seems to be disabled -- could you repost and I'll be happy to provide some thougths.

Scott

Hi Scott, I also found interesting the Time listing of best blogs, but from the same magazine issue found even more compelling the piece on media and pricing models for written content on the web.

I linked to and wrote about that (along with mention of a former HP exec) in the blog post link below and would be interested to know your thoughts on this idea of micro-payments to view web news content.

liketowritestuff.blogspot.com/.../written-content-pricing-delivery-from.html

Dave Stark

re: When Twittering Goes Bad....

Antony van Zyl — Wed, 28 Jan 2009 22:13:35 GMT

In the end, both Ketchum and Fedex received a tremendous amount of attention from this story that went viral. It begs the question - was this a planned campaign?

Your bring up an interesting point, I suppose it could have been a "planted" campaign...but I sure would hate to have been the guy rediculed in the press over it. However, in today's environment anythings possible....

re: It’s Going to Get Worse Before it Get’s Better

Antony van Zyl — Wed, 28 Jan 2009 20:16:55 GMT

Who cares how many people land on the page - print or digital? I walk across my lawn, but do I see every blade of grass - or more - engage with it. However, I may stop a pluck out a dandelion (enagagement). That engagement is not only measurable - it has true value. Also, the choice to engage is left to the viewer, not the advertiser - so there is no intrusion.

This is why product placement works well - I know it's advertising, but it fits into what I am doing (watching) adds to it and does NOT interrupt me.

Newspapers and early web analysis still places measure in volume, not engagement. Only when they embrace a change from bulk but disinterested viewers to engaged participants will we see the true value of digital.

re: First, I Apologize….

Grest Tocs — Tue, 27 Jan 2009 23:30:03 GMT

Not sure if I upset this reader of my blog... but certainly I do take comments to this blog seriously. First of all, yes I am a real person... I blog just as 120,000 new bloggers do every eay. I blog to share viewpoints, discussions, etc. Do I have all the answers -- nope. But I believe the key to blogging is getting people to discuss and express viewpoints. However, I did put a blog up on what I think the newspaper/print industry should do. Unfortunately, the newspaper industry/print is hurting... and I meet with print representatives weekly and they are as frustrated as anyone.

http://www.communities.hp.com/online/blogs/thechangingfaceofmedia/archive/2009/01/26/it-s-going-to-get-worse-before-it-get-s-better.aspx

As for my dog Bailey -- she's doing fine. And having time to blog -- usually I compose these blog post around midnight or on the weekends. Again, I appreciate good/bad/ugly comments and really want people to communicate.

Scott

Are you a real person? I had to find this blog to figure out who you are. You sure do blog a lot...must be a fun job. How are your pets? You work for a printing company, and all you talk about is the death of printing? How about a solution buddy!

re: When Twittering Goes Bad....

Pam — Fri, 23 Jan 2009 15:30:45 GMT

Ouch. Great article! And nice reminder ;-)

re: CMO’s Annoyed by Agencies and Networks

Pramod — Tue, 09 Dec 2008 12:06:12 GMT

Hi Scott

I think one of the key issue here is of Metrics.

We all remember how "branding" inspite of being so vague is now measurable. In the same way, the new media needs strong metrics which can be trusted by advertisers. Recently an ad agency acquired a Web 2.0 company. The agency said that they wanted to measure of "Cost of Social Impact". I think that's what the media and the agency should start offering their clients. Networking sites are great, but their impact on brands and revenues needs to be monitored. And that will automatically set a new relation between the agency and the advertiser.

Pramod