August 2007 - Web Experience & SEO

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Confessions of a Web 2.0 Spectator

Posted by: Jennifer Hamblin, HP.com Customer Experience The Web 2.0 world is here. Any of us working in the web space hear this all the time. The way people interact with information on the web has changed. People are sharing more information, consuming...

Published 08-30-2007 8:57 PM by BlogArchive

Filed under: Web 2.0
Setting SEO Expectations

Posted by Tanya Vaughan, Global SEO Program Manager, HP.com If you’re an in-house SEO you probably get this same question all the time. What kind of ROI can we expect from our SEO investment? While I can't usually provide a hard and fast number I can...

Published 08-17-2007 4:57 PM by BlogArchive

Filed under: Search Engine Optimization
Landing Pages and Microsites…boon or bane?

Posted by : Nandini Nayak, Director, HP.com Site Design & Research I was recently at eMetrics and then at ACCM, where the topic of landing pages and microsites is being increasingly discussed. A little alarmingly, creative design companies are propagating...

Published 08-09-2007 1:40 PM by BlogArchive

Filed under: Web Design
Integrating SEO and Pay-Per-Click Search Marketing - Interview with Ryan Drey

Posted by Tanya Vaughan, Global SEO Program Manager, HP.com After a few schedule changes and coordination efforts, I am finally coming through with the interview with HP’s internal Global Paid Search Marketing Manager, Ryan Drey. Here’s his mug so you...

Published 08-07-2007 4:57 PM by BlogArchive

Filed under: Search Engine Optimization
Font sizes: Fixed or flexible…?

Posted by : Nandini Nayak, Director, HP.com Site Design & Research Font sizes: Fixed or flexible…? The World Wide Web Consortium (W3C), which creates the coding standards for the Internet, recommends the use of proportional font sizing as the best...

Published 08-06-2007 2:04 PM by BlogArchive

Filed under: Web Design

August 2007 - Web Experience & SEO

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Confessions of a Web 2.0 Spectator

Setting SEO Expectations

Landing Pages and Microsites…boon or bane?

Integrating SEO and Pay-Per-Click Search Marketing - Interview with Ryan Drey

Font sizes: Fixed or flexible…?