Posted by : Nandini Nayak 

In the spirit of Web 2.0 and the “forever Beta” concept, we are doing some additional testing on the US Home Page this week and in the upcoming weeks. Having gathered a full two months of data on the new design we are working on further optimizations.

During this period some of you will receive the previous design and some of you the new modified design. This will help us understand how traffic is being directed and give us additional baselines for further improvements. 

You may argue that we are changing too often, but continuous experimentation is the only way we learn how to optimize traffic flows. HP users come from all over the spectrum from consumers to small businesses to large corporations  to name but a few. Getting the page “right” to drive traffic to the most relevant areas of the site  “correctly” requires constant tweaking and analysis. Marketing and industry events often have effects as well. 

This project will always be going on and will never be completely finished.