Web Experience & SEO - All Comments

re: Black on White OR White on Black... part 2

john.vargas@hp.com — Wed, 10 Jun 2009 21:05:41 GMT

Shaazia,

I have really enjoyed your past two posts on this topic.

I find what you're saying to be very intriguing, in that it seems to turn some notions on their proverbial heads, about how we think of media composition for online delivery.

In your discussion on color space, and the 12-segment color wheel, I wonder what you think about the RGB color space, defined by our friend Wikipedia as...

en.wikipedia.org/.../RGB_color_space

When I think of my print design background, I either think of design projects employing the four-color process (CMYK - Cyan, Magenta, Yellow and Black) or spot-color process (using various PMS colors) -- all for delivery on an offset printing press.

All of that changed when I moved into the online delivery design area. I started out with kiosk-based multimedia and business conference presentations. This is when I adopted the RGB color space as the model for all of my design choices.

When I moved into Web development, that same RGB color space was widely used (referring to colors as hexadecimal values when dealing with HTML).

It seems to me that some of the world's foremost design applications utilize RGB for online delivery.

On another note, I can relate that when I was developing kiosk-based multimedia and business conference presentations, the classic black-on-white media composition was rarely used. I know for sure, that in a big screen environment, eye fatigue is a huge issue, and I'm sure HCI studies have been compiled that bear out the virtue of dark background-light graphics.

Most of our business presentation templates used dark backgrounds, and they were quite well-received. Interestingly, the 35-mm slide presentations that we developed just a few years before, all used that same light-on-dark composition.

What I'm not sure of, is whether users will accept light-on-dark compositions as the norm across the World Wide Web. The computer is still the doorway, and that same computer commonly delivers documents with dark on light composition (documents, spreadsheets, etc...).

This is a very interesting discussion. Thanks :)

re: Black on White OR White on Black... part 2

Mr. Pelicano — Wed, 10 Jun 2009 16:41:05 GMT

This is good stuff, Shaazia. Nothing I enjoy more than substantive, fact-rich posts. The last two qualify unreservedly. Keep it up!

re: Black on White OR White on Black... part 1

constantin — Wed, 03 Jun 2009 12:21:44 GMT

i'm quite intrested in the answer...as for today i really have to say the new "white on black" blog design looks quite good. but i'm not a big fan of eye candy, most important for me are the facts. and i really had no problems reading your black on white text, i think my eyes are used to it and maybe that's the reson that it's more relaxing! on the other hand i have to say that the white on black was harder to read, especially the links.

aren't there any researches already done in this areas? maybe you can use that results...

re: Search Engine Strategies - SES NY Day 1

Thomson — Wed, 15 Apr 2009 19:27:53 GMT

Very useful info about SES NY. Thanks for sharing.

re: SEO Standards – I’ll Jump on this Bandwagon

SEO Company — Fri, 13 Mar 2009 08:26:52 GMT

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re: Landing Pages - SEO vs SEM?

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re: SEO Standards – I’ll Jump on this Bandwagon

SEO — Mon, 29 Dec 2008 11:18:17 GMT

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re: SEM, SEO, and On-Site Search Collaboration

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re: More on the HP.com Home Page…

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re: Google Site Search

Kim, Sales Training Specialist — Fri, 07 Nov 2008 09:22:20 GMT

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re: Yahoo!'s Dynamic URL Rewrite

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re: More on the HP.com Home Page…

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re: More on the HP.com Home Page…

Mike — Wed, 08 Oct 2008 23:28:01 GMT

Where did the new homepage design go?

re: Google Site Search

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re: More on the HP.com Home Page…

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