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<?xml-stylesheet type="text/xsl" href="http://www.communities.hp.com/online/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Search results matching tags 'BladeSystem' and 'datacenter'</title><link>http://www.communities.hp.com/online/search/SearchResults.aspx?o=DateDescending&amp;tag=BladeSystem,datacenter&amp;orTags=0</link><description>Search results matching tags 'BladeSystem' and 'datacenter'</description><dc:language>en-US</dc:language><generator>CommunityServer 2008.5 SP1 (Build: 31106.3070)</generator><item><title>Applications Matter - What Affects Server Power Consumption: Part 2</title><link>http://www.communities.hp.com/online/blogs/eyeonblades/archive/2009/06/10/applications-matter.aspx</link><pubDate>Wed, 10 Jun 2009 22:21:00 GMT</pubDate><guid isPermaLink="false">964d1d0f-bea0-4201-a2aa-8aa369a35a46:92181</guid><dc:creator>Tony Harvey</dc:creator><description>&lt;p&gt;&amp;nbsp;How does the application you are using and what it is doing affect the power consumption of system.&lt;/p&gt;
&lt;p&gt;The first thing that everyone looks at when talking about power consumption is CPU utilization.&amp;nbsp; Unfortunately CPU utilization is not a good proxy for power consumption and the reason why goes right down to the instruction level. Modern CPUs like the Intel Nehalem and AMD Istanbul processors have 100s of millions of transistors on the die. &amp;nbsp;What really drives power consumption is how many of those transistors are actually active.&amp;nbsp; At the most basic level an instruction will activate a number of transistors on the CPU, depending on what the instruction is actually doing a different number of transistors will be activated. So a simple register add, for example, might integer add the values in two registers and place the result in a third register.&amp;nbsp; A relatively small number of transistors will be active during this sequence.&amp;nbsp; The opposite would be a complex instruction that streams data from memory to the cache and feeds it to the floating point unit activating millions of transistors simultaneously.&lt;/p&gt;
&lt;p&gt;Further to this modern CPU architectures allow some instruction level parallelization so you can, if the code sequence supports it, run multiple operations simultaneously. Then on top of that we have multiple threads and multiple cores.&amp;nbsp; So depending on how the code is written you can have a single linear sequence of instructions running or multiple parallel streams running on multiple ALUs and FPUs in the processor simultaneously&lt;/p&gt;
&lt;p&gt;Add to that the fact that in modern CPUs the power load drops dramatically when the CPU is not actively working, idle circuitry in the CPU is placed in sleep modes, standby or switched off to reduce power consumption.&amp;nbsp; So if you&amp;#39;re not running any floating point code, for example, huge numbers of transistors are not active and not consuming much power.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This means that application power utilization varies depending on what the application is actually doing and how it is written.&amp;nbsp; &amp;nbsp;Therefore depending on the application you run you will see massively different power consumption even if they all report 100% CPU utilization. &amp;nbsp;You can even see differences running the same benchmark depending on which compiler is used and whether the benchmark was optimized for a specific platform or not and the exact instruction sequence that is run.&lt;/p&gt;
&lt;p&gt;The data in graph below shows the relative power consumption of an HP BladeSystem c7000 Enclosure with 32 BL2x220c Servers.&amp;nbsp; We ran a bunch of applications and also had a couple of customers with the same configuration who wre able to give us power measurements off their enclosures.&amp;nbsp; One key thing to note is that the CPU was pegged at 100% for all of these tests, (except the idle measurement obviously).&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.communities.hp.com/online/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/eyeonblades/Power-Consumption.jpg"&gt;&lt;img src="http://www.communities.hp.com/online/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/eyeonblades/Power-Consumption.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;As you can see there is a significant difference between idle and the highest power application, Linpack running across 8 cores in each blade.&amp;nbsp; Another point to look at is that two customer applications, Rendering and Monte Carlo, don&amp;#39;t get anywhere close to the Prime95 and Linpack benchmarks in terms of power consumption.&lt;/p&gt;
&lt;p&gt;It is therefore impossible to say what is the power consumption of server X and comparing it to server Y unless they are both running the same application under the same conditions.&amp;nbsp; This why both &lt;a href="http://www.spec.org" target="_blank"&gt;SPEC&lt;/a&gt; &amp;nbsp;and the &lt;a href="http://www.slideshare.net/forrestcarman/tpc-tc-and-tpcenergy-slide-deck5409" target="_blank"&gt;TPC&lt;/a&gt; have been developing power consumption benchmarks that look at both the workload and power consumption to give an comparable value between different systems.&lt;/p&gt;
&lt;p&gt;SPEC in fact just added Power Consumption metrics to the new SPECweb2009 and interesting enoughly the two results that are up there have the same performance per watt number, but they have wildy different configurations, absolute performance numbers and absolute wattage numbers. So there&amp;#39;s more to performance per watt than meets the eye.&lt;/p&gt;
&lt;p&gt;The first part of this series was &lt;a href="http://www.communities.hp.com/online/blogs/eyeonblades/archive/2009/05/27/configuration-matters.aspx" target="_self"&gt;Configuration Matters&lt;/a&gt;&lt;/p&gt;</description></item><item><title>Doubling Down</title><link>http://www.communities.hp.com/online/blogs/reality-check-server-insights/archive/2009/06/03/doubling-down.aspx</link><pubDate>Wed, 03 Jun 2009 20:44:00 GMT</pubDate><guid isPermaLink="false">964d1d0f-bea0-4201-a2aa-8aa369a35a46:92008</guid><dc:creator>s_mathur</dc:creator><description>&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;In blackjack, if you have a great hand versus the house, you can double your bet or &amp;ldquo;double down&amp;rdquo; to show the confidence that you have in winning it all. HP&amp;rsquo;s commitment to our new Six-Core AMD Opteron&amp;trade; processor is a clear signal that our technology partnership is strong, and the products are even stronger.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;In today&amp;rsquo;s economic environment, customers can&amp;rsquo;t afford to make anything other than a safe bet.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;They are concerned about energy efficiency, performance and manageability &amp;ndash; these are the keys to getting the most out of IT investments. With the new HP ProLiant G6 servers, based on Six-Core AMD Opteron processors, HP is increasing the capabilities of their award-winning ProLiant product line. Seven new models feature an uncompromising six-core processor that is designed for outstanding performance while still working within the same power and thermal ranges of existing HP servers based on our quad-core family.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;We&amp;rsquo;ve written over and over again that &lt;span style="color:#1f497d;"&gt;&lt;a href="http://blogs.amd.com/work/2009/05/12/consistency/"&gt;c&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:small;font-family:Calibri;"&gt;&lt;a href="http://blogs.amd.com/work/2009/05/12/consistency/"&gt;onsistency is critical for our customers&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;In large data centers, having consistency of platforms provides a huge benefit for customers, helping to turn the complexity of managing thousands of devices into a much easier task. From managing to servicing, if you can reduce the complexity and variance of the platforms, you can reduce the costs. And who wants to spend more in management costs?&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Especially with the business constraints of today&amp;rsquo;s market bearing down on you. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;While we strive for consistency in our processors, we also offer a no-compromise approach to the products.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Some in the industry may artificially limit the capabilities of the processors for marketing reasons, but we believe that keeping a consistent set of features from the top of the line down to the lowest option helps customers better manage their platforms. And, when it comes to planning, you know exactly what you are getting, from I/O to memory to cache &amp;ndash; making it far easier to plan for your deployment needs.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;HP takes the consistency concept a step further. &lt;span style="mso-bidi-font-style:italic;"&gt;The G6 servers have a common set of features, regardless of the processor, that allow us to cleanly integrate our technology into their platforms and bring the customer a unified product offering that makes it easier to make HP the clear choice for the data center.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;From the &amp;ldquo;Sea of Sensors&amp;rdquo; to help manage the systems, to the commonality across power supplies and even the HP ProLiant Onboard Administrator, managing an HP server becomes a simple, and most importantly, repeatable activity. This helps drive more consistency in the data center and allows you to maximize your critical IT resources.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="Bullettext"&gt;&lt;span style="mso-bidi-font-family:Arial;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;font-family:Calibri;"&gt;We&amp;rsquo;re also very excited about the new levels of performance that customers will see with a Six-Core AMD Opteron processor, and a great compliment to that is the new 6GB/second SAS drives that, when combined with the HP Smart Array controllers, allow the I/O subsystem to keep pace with all of those cores. Combining that with our new &lt;/span&gt;&lt;a href="http://blogs.amd.com/work/2009/03/26/i-am-a-genius/"&gt;&lt;span style="font-size:small;font-family:Calibri;"&gt;HT Assist feature&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt; is expected to bring an unprecedented level of I/O and memory throughput for AMD-based ProLiant servers.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;With all of this new performance, we haven&amp;rsquo;t pushed the power consumption up, allowing the new six-core processors to work in the same power and thermal ranges as their four-core counterparts. If your goal is to get the most out of your data center while keeping a &amp;ldquo;green IT&amp;rdquo; focus, this is the product for you.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;There is no greater compliment than being chosen as the cornerstone of a great platform, and with the new G6 servers, there are seven new reasons for customers to choose HP ProLiant G6 servers featuring AMD Opteron processors, each a winning hand for solving today&amp;rsquo;s IT challenges without breaking the bank.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;In Vegas you &amp;ldquo;double down&amp;rdquo; when you have a great hand against the house, and it is clear that, with all of these new platforms coming to market, HP saw the great hand that we were dealing with the new six-core processors and doubled down as well.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-fareast-font-family:&amp;#39;Times New Roman&amp;#39;;mso-bidi-font-family:Calibri;mso-ansi-language:EN;" lang="EN"&gt;&lt;span style="font-size:small;font-family:Calibri;"&gt;&amp;nbsp;&lt;img border="0" src="http://www.communities.hp.com/online/resized-image.ashx/__size/550x750/__key/CommunityServer.Blogs.Components.WeblogFiles/reality-check-server-insights/Picture1.jpg" alt="" /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-size:small;"&gt;&lt;span style="font-family:Calibri;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;b&gt;&lt;i&gt;&lt;span style="font-size:8.5pt;color:#333333;line-height:160%;font-family:&amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;;mso-fareast-font-family:&amp;#39;Times New Roman&amp;#39;;mso-bidi-font-size:11.0pt;"&gt;&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt;
&lt;/p&gt;
&lt;p&gt;&lt;i&gt;&lt;span style="font-size:8.5pt;color:#333333;line-height:160%;font-family:&amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;;mso-fareast-font-family:&amp;#39;Times New Roman&amp;#39;;mso-bidi-font-size:11.0pt;"&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;/strong&gt;&lt;span style="color:#000000;"&gt;&lt;i&gt;&lt;span style="font-size:8.5pt;line-height:160%;font-family:&amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;;mso-fareast-font-family:&amp;#39;Times New Roman&amp;#39;;mso-bidi-font-size:11.0pt;"&gt;&lt;strong&gt;John Fruehe is the Director of Business Development for Server/Workstation products at AMD.&lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size:8.5pt;line-height:160%;font-family:&amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;;mso-fareast-font-family:&amp;#39;Times New Roman&amp;#39;;"&gt; His postings are his own opinions and may not represent AMD&amp;rsquo;s positions, strategies&lt;/span&gt;&lt;/i&gt;&lt;i style="mso-bidi-font-style:normal;"&gt;&lt;span style="font-size:8.5pt;line-height:160%;font-family:&amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;;mso-fareast-font-family:&amp;#39;Times New Roman&amp;#39;;"&gt; or &lt;span style="mso-bidi-font-style:italic;"&gt;opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span style="font-size:8.5pt;line-height:160%;font-family:&amp;#39;Verdana&amp;#39;,&amp;#39;sans-serif&amp;#39;;mso-fareast-font-family:&amp;#39;Times New Roman&amp;#39;;"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;/span&gt;&lt;/i&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="mso-fareast-font-family:&amp;#39;Times New Roman&amp;#39;;mso-bidi-font-family:Calibri;mso-ansi-language:EN;" lang="EN"&gt;&lt;span style="font-size:small;font-family:Calibri;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description></item><item><title>Designing infrastructure the way IT wants to work</title><link>http://www.communities.hp.com/online/blogs/eyeonblades/archive/2009/04/22/designing-infrastructure-the-way-it-wants-to-work.aspx</link><pubDate>Wed, 22 Apr 2009 07:46:00 GMT</pubDate><guid isPermaLink="false">964d1d0f-bea0-4201-a2aa-8aa369a35a46:89077</guid><dc:creator>Gary Thome</dc:creator><description>&lt;p&gt;We&amp;#39;ve been on the Adaptive Infrastructure journey at HP for several years now.&amp;nbsp; This week we are announcing an important milestone: BladeSystem Matrix.&amp;nbsp; We&amp;#39;ve been really thinking a lot about how customers use IT and ways we can optimize IT infrastructure to make it work better for them.&amp;nbsp;&amp;nbsp;We recognize that infrastructure exists for applications, which exist for the business.&amp;nbsp; So we&amp;#39;ve taken a business and application perspective on how an infrastructure ought to operate.&lt;/p&gt;
&lt;p&gt;Deploying an application typically requires an IT architect or team of architects to carefully design the entire infrastructure - servers, storage, network, virtual machines - and then hand off the design to a team of people to deploy, which typically takes several weeks.&amp;nbsp; This length of time is mostly an artifact of the way IT infrastructure is designed.&amp;nbsp; So we decided to change this with BladeSystem Matrix.&amp;nbsp; Now an architectural design is saved out as a template - servers, storage, virtual machines, network, server software image.&amp;nbsp; Then when it is time to provision an application, it&amp;#39;s as easy as saying &amp;quot;make it so&amp;quot; - and in a matter of minutes, the Matrix&amp;#39;s converged virtualized infrastructure is automatically configured and the application is ready to run.&amp;nbsp; In other words, the way it ought to be.&lt;/p&gt;
&lt;p&gt;BladeSystem Matrix is the culmination of several years work at HP - creating an Adaptive Infrastructure that is simpler to buy, deploy and keep running optimally.&amp;nbsp; Applications are easier to provision, maintain, and migrate.&amp;nbsp; We&amp;#39;ve spent years proving out this architecture, not just in our labs but in real-world environments, with BladeSystem, Virtual Connect, and Insight Software - so we could learn how IT really operates - and more importantly - how it ought to operate.&lt;/p&gt;
&lt;p&gt;Some people tell me Matrix&amp;#39;s virtualization sounds sort of like a mainframe.&amp;nbsp; Others say that the portal interface reminds them of cloud IT.&amp;nbsp; I guess in a way they are all correct.&amp;nbsp; But unlike those environments, Matrix will run off-the-shelf x86 applications.&amp;nbsp; So I guess I&amp;#39;ve decided that Matrix is it&amp;#39;s own thing.&lt;/p&gt;</description></item><item><title>9 Trends in 2009:  What's Hot and What's Not in the Data Center</title><link>http://www.communities.hp.com/online/blogs/eyeonblades/archive/2009/01/22/What-_2700_s-Hot-and-What_2700_s-Not-in-in-the-2009-Data-Center.aspx</link><pubDate>Thu, 22 Jan 2009 13:30:00 GMT</pubDate><guid isPermaLink="false">964d1d0f-bea0-4201-a2aa-8aa369a35a46:87561</guid><dc:creator>newtonja</dc:creator><description>&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;We can’t let Illuminata, Gartner, IDC and Forrester have all the fun, so we sat down and came up with our own &amp;quot;What’s Hot and What’s Not in the Data Center&amp;quot; list for 2009.&lt;/span&gt; &lt;a title="Ice_Fire(17-11-02)-19 by alexchris, on Flickr" href="http://www.flickr.com/photos/23516919@N00/127006956/"&gt;&lt;img height="350" alt="Ice_Fire(17-11-02)-19" hspace="5" src="http://farm1.static.flickr.com/52/127006956_5329652e97.jpg" width="325" align="right" border="0" /&gt;&lt;/a&gt; 
&lt;blockquote&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;em&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;NOTE:&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;This blog post will self-destruct on December 31, 2009 should anyone feel the need to analyze our prognosticating skills in 2010.&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/b&gt; &lt;/em&gt;&lt;/blockquote&gt;
&lt;p class="MsoNormal" style="MARGIN:0in 0in 0pt;"&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;1. Power as a resource is HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Power as a commodity is NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;If you knew your old refrigerator in the garage was sucking fifty bucks in juice a month, you’d pitch it or replace it, right? The problem is; you have no idea how much power it costs you.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;In 2010, you’ll never think about power in the same way.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;It’s no longer just a spigot of electrons with a bill that goes to&amp;nbsp;the suits upstairs.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Power is a precious resource to your data center and a big part of your budget that stands in the way of growth in 2010.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;“You can’t manage what you can’t measure”, so 2009 is the time to start measuring your power usage in detail so you understand what you need, what you have and what you’re wasting.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN:0in 0in 0pt;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&lt;/span&gt;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;2. TCO is HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;TCO is NOT. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="FONT-WEIGHT:normal;FONT-SIZE:10pt;FONT-FAMILY:Arial;mso-bidi-font-weight:bold;"&gt;Huh?&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;TCO will be reprioritized in 2009. &lt;u&gt;Take Cost Out is the new TCO.&lt;/u&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Okay, we don’t want to overplay this one.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Of course you want to be as efficient as possible down the road once the 2009 storm passes.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;However, if you’re ever going to get there, you have to take cost out now.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;That’s going to mean you have to make&amp;nbsp;tough choices and some big leaps forward in order to put in place an infrastructure that can deliver savings today and be ready for tomorrow.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;We believe very few stones will be left unturned in 2009 as businesses scourer their data center to find hidden pockets of cost – cables, steps in processes, HA, fibre channel, aging servers, wasted watts, unused A/C – nothing can hide from the new TCO.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Those trying to limp through 2009 by patching up some aging technologies will find themselves in world of hurt in 2010.&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/strong&gt;&amp;nbsp;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt; &lt;br /&gt;&lt;br /&gt;3. Knowing is HOT.&amp;nbsp; Guessing is NOT.&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp; Whether you’re&amp;nbsp;talking &lt;a class="" href="http://h18004.www1.hp.com/products/servers/management/insightdynamics.html"&gt;&lt;font color="#0000ff"&gt;capacity planning&lt;/font&gt;&lt;/a&gt; for your apps and virtual machines,&amp;nbsp;the power and breaker size you need per rack or&amp;nbsp;the storage for your data&amp;nbsp;explosion,&amp;nbsp;using the old ‘rules of thumb’ for quarterly budgets&amp;nbsp;aren&amp;#39;t going to cut it in 2009.&amp;nbsp;&amp;nbsp;Getting better data out of every circuit board that&amp;nbsp;you can then use to take informed action will be&amp;nbsp;critical to justify&amp;nbsp;growth and to help you squeeze the most cost out from your consolidation projects.&lt;/span&gt; &lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;4. Packaged infrastructure is HOT. Piecemeal infrastructure is NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt; Sorry IBM, the mainframe isn’t part of this one.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;We’re talking about pooled and shared infrastructure based on industry standard components.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;We think you’ll see more packaged infrastructure solutions tailor-made to different applications and environments whether it’s a rack at a time for mega clusters or a unified communication platform for a small branch office. You already see it with &lt;a class="" href="http://h71028.www7.hp.com/enterprise/cache/592778-0-0-225-121.html?jumpid=ex_r2880_go/extremestorage"&gt;&lt;font color="#0000ff"&gt;ExDS&lt;/font&gt;&lt;/a&gt;, &lt;a class="" href="http://www.hp.com/go/bladesystem"&gt;&lt;font color="#0000ff"&gt;BladeSystems&lt;/font&gt;&lt;/a&gt;, &lt;a class="" href="http://h71028.www7.hp.com/enterprise/cache/595887-0-0-0-121.html"&gt;&lt;font color="#0000ff"&gt;PODs&lt;/font&gt;&lt;/a&gt;, &lt;a class="" href="http://h71028.www7.hp.com/enterprise/cache/414444-0-0-225-121.html"&gt;&lt;font color="#0000ff"&gt;NeoView&lt;/font&gt;&lt;/a&gt;, &lt;a class="" href="http://h20223.www2.hp.com/NonStopComputing/cache/595857-0-0-225-121.html"&gt;&lt;font color="#0000ff"&gt;NonStop blades&lt;/font&gt;&lt;/a&gt;; the trend is probably already here but it’s going to really take off in 2009. The idea is simplified delivery, integration and expansion.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;You just won’t have the time in 2009 to try and figure out how to get widget A to talk to widget B.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;5. Unified is HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Siloed is NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt; &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Whether it’s Cisco, Microsoft, IBM or us, the vision of unified infrastructure is clearly our shared goal.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;We just have different names for it. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;The only question is how do we make progress in 2009? &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;We know one thing for sure; you can’t get there by forcing the perspective one silo one on another. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Network packets won’t unify your infrastructure any more than processor architectures will.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;The only path to the unification you seek is from the top down starting at business and application services.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Understanding and managing in a unified way provides a different perspective on what tomorrow’s infrastructure looks like.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;When you recognize that, you see that the center of the universe can’t be found inside the network, the storage or the servers. It’s at the business level.&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/b&gt;&amp;nbsp;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;6. Performance per sq ft, per dollar per watt is HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Moore’s Law is NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;The days of chasing the tail of processor performance are quaint, but the new global economic reality will create a whole new&amp;nbsp;class of benchmarks to help you better compare your choices.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Whether your issue is space, power or cost, you’ll be empowered in 2009 with a whole new set of much more relevant benchmarks to&amp;nbsp;see where you stand.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;SPECPower, VMmark and others are just scratching the surface of what will be a renaissance in data center metrics.&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;7. DAS is HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;SAN is NOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;Okay, okay.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;The SAN isn’t going anywhere.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;But there will be a lot more choices in 2009 that flip the economics of storage on their&amp;nbsp;head and put server admins in more control of their storage needs.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Last night I was browsing for some home storage backup and came across a deal for a 1TB home&amp;nbsp;back-up for $149.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Buying your first TB in a traditional SAN will set you back $30 to $50k.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; (&lt;a class="" href="http://www.communities.hp.com/online/members/CalvinZ.aspx"&gt;&lt;font color="#0000ff"&gt;Calvin Z&amp;#39;s going to kill me&lt;/font&gt;&lt;/a&gt;)&lt;/span&gt;.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Basically, storage is delivered by drives.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Shouldn’t you be able to pile up all the drives you have, DAS or otherwise and carve up that capacity how you see fit?&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Check out some of the cool stuff we can do now with &lt;a class="" href="http://lefthandnetworks.com/home.aspx"&gt;&lt;font color="#0000ff"&gt;LeftHand’s&lt;/font&gt;&lt;/a&gt; innovations and you’ll see what we mean.&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;8. Virtual infrastructure is HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Virtual machines are NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt; &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Or said another way, “Virtualization is dead! &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Long live virtualization”.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;2009 will shift priorities from optimizing server capacity with virtual machines to looking for new opportunities at the server edge to extend the savings and consolidation to the network, management and storage realms. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Virtual infrastructure will be the new mantra and managing it, coordinating it and aligning it to the business will be the key. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;In 2009 more people will think differently about infrastructure as service and something that you simply carve up and allocate capacity based on your demands.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;It aligns to you, not the other way around.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;With this in place, automation starts getting real too!&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt; &lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;9. Dynamic Core Utilization is HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Multi-core apps running one application is NOT. &lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;This one almost fell to runner up status simply because it was a mouthful and a little geeky, but we needed 9 things.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Seriously though, the flexibility to adjust core utilization to match a workload has been a long time coming for the x86 world. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;As 2009 starts to move us beyond quad-core processors, it makes no sense to continue the old, tried-and-true practice of one app per server.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;u&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;The runners up:&lt;/span&gt;&lt;/u&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;Dynamic Power Capping is HOT. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Power Face Plates are NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt; &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;This one can be summarized above with “Knowing vs. Guessing”. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;The low hanging fruit for reducing power consumption is just about gone. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;It’s going to take more intelligence and coordination at the rack, row and datacenter level. The ability to &lt;a class="" href="http://h18004.www1.hp.com/products/servers/management/dynamic-power-capping/index.html"&gt;&lt;font color="#0000ff"&gt;reclaim data center capacity&lt;/font&gt;&lt;/a&gt; simply be allocating only the power you need makes too much sense to not make our list.&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;Converged Fabrics are HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Silo’d I/O traffic is NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt; &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Talk about an oldie but a goody, this one might start to make it over this hump this year. Aggregation of I/O to a single physical layer ushers in a whole new opportunity to simplify and cut big costs. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;See most of the bigger trends we mentioned above and you see that this one is key.&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;Industry standard gear for Telco is HOT. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Telco-only gear is NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Ah, one of the last bastions of proprietary gear. This one has been predicted so often, it fell to runner-up. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;But the slow march continues and we think 2009 will speed things up a lot as more telcos start to see the benefits of gear like blades and standard rack servers on their balance sheet.&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&amp;nbsp;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;Battery &lt;/span&gt;back-up at the rack is HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;UPS rooms are NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Nice idea that just doesn’t make as much sense as folks thought. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Hogs of data center floor space, budget and that nasty little 10% loss in efficiency make this one at least worth of the runner-up list.&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;br /&gt;&lt;br /&gt;Blades are HOT.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Mainframes are NOT.&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Give me a break. We are the HP Blade Team. It just wouldn’t be an IT hot/not list without one little jab at poor&amp;nbsp;Big Blue.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;;-)&lt;/span&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&amp;nbsp;&lt;/span&gt; 
&lt;p class="MsoNormal" style="MARGIN:0in 0in 0pt;"&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;/b&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN:0in 0in 0pt;"&gt;&lt;b style="mso-bidi-font-weight:normal;"&gt;&lt;span style="FONT-SIZE:10pt;FONT-FAMILY:Arial;"&gt;We’d love to hear from you.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Tell us what you think about this list and share what’s on your HOT and NOT to-do list for 2009.&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;</description></item><item><title>Games vendors play . . . with power efficiency claims</title><link>http://www.communities.hp.com/online/blogs/eyeonblades/archive/2008/08/18/Games-vendors-play-with-power-efficiency-claims.aspx</link><pubDate>Mon, 18 Aug 2008 21:13:00 GMT</pubDate><guid isPermaLink="false">964d1d0f-bea0-4201-a2aa-8aa369a35a46:84255</guid><dc:creator>Gary Thome</dc:creator><description>&lt;p&gt;These days, server power efficiency&amp;nbsp;is top of mind for everyone.&amp;nbsp;&amp;nbsp;Five years ago, most customers had no idea how much power a server used.&amp;nbsp; Now, everyone knows -&amp;nbsp;it&amp;#39;s a lot.&amp;nbsp; In some cases, customers are making power consumption the primary criteria for vendor selection.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;So why is it so dang&amp;nbsp;hard to get a straight story on exactly what options are the most power efficient?&lt;/p&gt;&lt;a title="secrets by Jason Newton HP, on Flickr" href="http://www.flickr.com/photos/jasonnewton/2764069655/"&gt;&lt;img height="299" alt="secrets" src="http://farm4.static.flickr.com/3123/2764069655_e1653bb7c8.jpg" width="401" /&gt;&lt;/a&gt; 
&lt;p&gt;In&amp;nbsp;our experiences with power measurements, we found lots of ways to the results get skewed; whether intentionally or accidentally. We honestly try to avoid them, but here are some of the dirty little secrets a lot of vendors don&amp;#39;t want you to know about their power testing results.&amp;nbsp; Consider these red flags next time someone spends lots of money in the Wall Street Journal to post a big claim with lots of fine print on power savings.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Lab Queens&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;One easy way for vendors to skew power results is to cherry-pick low power components.&amp;nbsp; Processors (even those in the same power grade) and memory DIMMs tend to consume significant power and can have wide variances in power consumed from one part to another.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;We call units built by cherry-picking components &amp;quot;Lab Queens&amp;quot;. &lt;/p&gt;
&lt;p&gt;Generally, these do not represent what a customer might actually be able to purchase.&amp;nbsp; Here&amp;#39;s an example where we&amp;nbsp;tried to&amp;nbsp;avoid this scenario; the systems compared&amp;nbsp;on &lt;a class="" href="http://h71028.www7.hp.com/ERC/downloads/SNA_HP_Power_Cooling_Paper_FINAL-20070215.pdf"&gt;&lt;font color="#0000ff"&gt;this competitive power report on our website &lt;/font&gt;&lt;/a&gt;uses the &lt;i&gt;exact same&lt;/i&gt; processors and DIMMs on all units tested, thereby eliminating differences due to component variances.&amp;nbsp; It would have been easy to create a Lab Queen and bump the results higher, artificially.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Configuration Errors&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Peak power efficiency for a given system always requires the &amp;quot;best&amp;quot; configuration.&amp;nbsp; Memory power is mostly a function of DIMM count, and not capacity.&amp;nbsp; Therefore, to achieve minimum power, the minimum number of DIMMs should be used to realize the desired memory capacity.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;If you see a comparison where the DIMM count is different or not mentioned, you might notice the strong odor of dead fish.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;On&amp;nbsp;the infrastructure side of the equation, a&amp;nbsp;blade system&amp;nbsp;can be configured with varying numbers of fans and power supplies.&amp;nbsp; Obviously some configurations will produce better power efficiency than others.&amp;nbsp; For instance, 4 power supplies run more efficiently than 6, assuming that 2+2 power redundancy delivers adequate power for a given configuration.&amp;nbsp; The most power efficient configurations though won&amp;#39;t always be generated by a competitor when publishing a comparison.&amp;nbsp; Honestly, there are such big differences here that an apple to apple comparison is tough.&amp;nbsp; Only an HP BladeSystem dynamically throttles fan speeds based on demand across the&amp;nbsp;different cooling zones in an enclosure.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Environmental Differences&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;The voltage level and room temperature can cause variances in the power supply efficiencies and the speed the system fans must run.&amp;nbsp; Consequently it is important that when comparing servers to verify that these parameters are held constant.&amp;nbsp; I once heard a story of an engineer setting up a box fan to blow air on his servers to try to reduce the fan power of the blades.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;Obviously he wasn&amp;#39;t planning on counting the power from the box fan!&amp;nbsp; &lt;/p&gt;
&lt;p&gt;Remarkably, there are published benchmarks that allow for external cooling to be deployed and not counted as a part of the system power.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Gaming the Benchmark&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;Any benchmark a vendor publishes is necessarily narrow in what it measures.&amp;nbsp; When looking at a published benchmark, you should consider how close the benchmark mimics your applications.&amp;nbsp; If the benchmark is similar to your applications, the results might be relevant to you.&amp;nbsp; If not, then you might do best just to ignore them.&amp;nbsp; Also, some benchmarks are very loose on configuration requirements, making it very easy to &amp;quot;game them&amp;quot; and making the results all but totally useless.&amp;nbsp; One benchmark that is broadly published in the industry falls into this category.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Where to go from here?&lt;/b&gt;&lt;/p&gt;
&lt;p&gt;At this point, you are probably thinking &amp;quot;Wow! This is much more complicated than I really thought!&amp;quot;&amp;nbsp; And you are right.&amp;nbsp; Benchmarking fairly is very tricky business, even if you are trying to be fair.&amp;nbsp; &amp;nbsp;The best results you can get are the ones you measure yourself.&amp;nbsp; In my next blog post, I&amp;#39;ll comment on some of the techniques and challenges with measuring power yourself.&amp;nbsp;&lt;/p&gt;</description></item></channel></rss>