A bold statement to say the least…but HP’s latest social media program is centered around that very phrase “Create Change.” When you purchase HP product through our online store, HP will donate 4% of the proceeds to one of seven charities listed…. Everything from Susan...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 11-17-2009
Filed under: Facebook, HP, marketing, Scott Berg, Hewlett Packard, emerging media, Social Websites, digital, Blogging, social media, price discount, World Wildlife Fund, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose
While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%. India, China, Brazil follow with growth in the 60 to 70% some odd range. Frankly those numbers surprised me… let me...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 08-26-2009
Filed under: HP, marketing, media, Hewlett Packard, interactive, marketer, emerging media, Social Websites, e-marketer, digital, social media, internet, Connected Age, Global Expansion of Social Networks
Great video of our CEO Mark Hurd and Jeffrey Katzenberg, CEO of DreamWorks on the marriage between HP and DreamWorks. Enjoy! Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 08-14-2009
Filed under: HP, marketing, Scott Berg, Hewlett Packard, marketer, 2009, Entertainment, DreamWorks, Mark Hurd, Fortune, Jeffrey Katzenberg, CEO, Technology
As you probably know, Fortune's Brainstorm TECH Conference is going on this week in California. Mark Hurd speaks on Friday with Jeffrey Katzenberg from Dreamworks. In the meantime, I'm posting a great interview done by Tracey Pepper with Chris Curtin, VP HP.com and Digital Strategy here at Hewlett...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 07-23-2009
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, creative, emerging media, International, Twitter, VP, 2009, Chris Curtin, SEO, SEM, Leadership, digital, Blogging, internet, Change, HP.com, Fortune's Brainstorm TECH Conference, Tracey Pepper
HIMA_V4.pdf I had the opportunity to present to the Houston Interactive Marketing Association (HiMA) a couple of weeks ago. This group is really a fantastic organization dedicated to teaching and providing guidance to teh Houston marketing community. We had a very lively discussion with 200 or so marketers...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 07-02-2009
Filed under: Facebook, marketing, Scott Berg, advertising, media, marketer, efficiency, CMO, youtube, emerging media, Domestic, International, 2009, Media Trends, User Generated Content, Blogging, internet, Change, Denuo, Transformation, Houston Interactive Marketing Association, HIMA
I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer, Publicis Group. As you can tell these fellow...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 06-12-2009
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo
12 Global Brands Come Together for a User-Generated Advertising Contest Mofilm ( www.mofilm.com ) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the participating brands. The contest is being held...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 05-08-2009
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Cannes Advertising Festival, UGC, MoFilm, social media, blog, You to the Power of 12 - U12, Jay Dark, Global Mobile Marketing