On Monday, Newsweek released their inaugural Green Rankings , and interestingly, HP finished at the top. In an article, titled " The Greenest Big Companies in America " they explain they decided to publicize this list to recognize the efforts of companies, and how they ranked companies in industries...
Posted to
Supply Chain Management Blog
by
christianverstraete
on 09-25-2009
Filed under: Experience, Green, Carbon, Carbon Footprint, Sustainability, CO2, DFE, Environment, Innovation, Carbon offsets, Award
There are an increasing number of cloud based Supply Chain services, offered as SaaS, appearing on the market. But that is not the subject of this blog entry. Actually the question is way simpler. Are you aware of all the players participating in providing you the latest SaaS service you have bought...
I’ve been an avid facebok user for years. I started using Facebook very soon after they first opened it up to people outside of the .edu domain. I recruited lots of old people into Facebook… long before it was acceptable for old people like me. And, I’ve been thrilled to watch it go...
I can't believe that I have been blogging a year! I'm not a super-blogger by any means and certainly don't have the volume of posts that most bloggers do, but I'm pretty proud that I've stuck with it a year. It has been challenging, interesting, and a very positive experience overall...
As I receive blog alerts about “Ease of Doing Business” and “Customer Experience”, I’ve been watching the comments regarding the latest Forrester customer experience index (CxPi) Survey which indicates Apple came up with a “good” rating at 80% while Compaq/HP came up with a 63% to 66%, and Dell came...
An interesting interview from Michael Mendenhall on our marketing focus during this downturn in the economy and his take on digital. Take a look… would love to hear your comments. Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 04-09-2009
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, CMO, emerging media, Experience, Data, 2009, Economy, CRM, Ecosystem, democratization, Forbes
No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on 03-22-2009
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem